About this post
This post is about J. Whitehouse & Co. Ltd and their manufacturing site, the Mascot Works sweet factory in Tarring, Worthing. The site was often referred to as the Mascot Confectionery Works.
The associated map shows the former site of J. Whitehouse & Co.’s Mascot Works sweet factory.
According to the National Library of Scotland, the associated map (derivative work) dates from 1944 to 1972.
Map attribution: (original) National Library of Scotland. CC-BY (NLS). External map link.
The Mascot Works sweet factory’s address was 79 Church Road, in Tarring Village, Worthing, West Sussex. The site is now a private home.
As shown on the map above, access to the Mascot confectionery works was through an entranceway directly northwest of No. 79 Church Road.
Today, the entranceway to the former works is filled in by a green garage door, as shown in the associated photograph.
The Mascot Works sweet factory closed in the early 1960s. Source: Roger Davies, 1990, Tarring: A Walk Through Its History. Privately published. p. 171.
J. Whitehouse and Co. Ltd also had works in London
The Running Past: South East London History on Foot website tells us that J. Whitehouse and Co. had works at 36 Old Road in Lewisham, south-east London and that the company occupied the premises between 1929 and 1948.
According to the National Library of Scotland, the associated map dates from the years 1944 to 1972.
Map attribution: National Library of Scotland. CC-BY (NLS). External map link.
A London advertisement by J. Whitehouse and Co. for Flossie’s Weekly Competition
The Radio Pictorial Magazine (PDF file, page 24) dated 21 June 1935 carried an advertisement for weekly events sponsored by J. Whitehouse and Co. Ltd.
THE ADVENTURES OF FLOSSIE in which “Flossie,” UncleTom, Uncle Benjy and Auntie Joy visit the famous Cutey Toffee Factory.
FLOSSIE’S WEEKLY COMPETITION. A programme for everybody between the ages of I and 100. Sponsored by J. WHITEHOUSE & CO., LTD., of Old Road, London, S.E.13, makers of Cutey Slab Toffee, Rolls and Caramels.
References from The London Gazette
Notice of reconstruction of J Whitehouse & Co. Limited
In the Matter of J WHITEHOUSE & CO. Limited: At an Extraordinary General Meeting of the above named Company duly convened and held at the offices of Messrs Bartlett & Gluckstein, 199 Piccadilly, London, W1, on the 26th June, 1948, the following Resolution was duly passed as a Special Resolution, namely – “That it is desirable to reconstruct the Company and accordingly that the Company be wound up voluntarily and that William Brian Godfrey of 63 Coleman Street London EC1 be hereby appointed Liquidator for the purposes of such winding-up” Dated 26th June, 1948. (310) LEONARD WHITEHOUSE, Chairman
Recorded in The Gazette, Issue: 38341 Page: 3851
Leonard Jacob changed his name to Lennard Whitehouse
NOTICE is hereby given that by a deed poll dated the 11th day of November, 1947, and duly enrolled in the Supreme Court of Judicature on the 18th day of November, 1947, LENNARD WHITEHOUSE of Mascot Works, Church Road, Tarring, Worthing, Sussex, Wholesale Manufacturing Confectioner, a natural born British subject renounced and abandoned the first name of Leonard and the surname of Jacob. Dated the 18th day of November, 1947.
BARTLETT and GLUCKSTELN, 199, Piccadilly, London, W.1, Solicitors for the said (206) Lennard Whitehouse.
Recorded in The Gazette, Issue: 38128 Page: 5546
Employment regulations at J. Whitehouse & Co. Ltd
The Home Secretary gives notice that in pursuance of Section 2 (1) of the Employment of Women, Young Persons and Children Act, 1920, he has made Orders authorising the employment on two day-shifts:… …(3) Of women and young persons over 16 years of age in the chocolate enrobing room and boiling shops at the works of Messrs. J. Whitehouse & Co. Ltd., Old Road, Lewisham, subject to conditions as to weekly alternation of shifts, accommodation for clothing and facilities for washing and for taking meals. Whitehall, 8th October, 1935.
Recorded in The Gazette, 8 October 1935, Pages: 6296/7
J. Whitehouse & Co. exhibited at the Festival of Britain’s LandTravelling Exhibition
In 1951, as part of the Festival of Britain’s Land Travelling Exhibition, J. Whitehouse & Co. exhibited their “Mascot” jam-making spoon, in the kitchen section of the exhibition, as shown on page 31, in an extract from the exhibition guide catalogue.
The transcription from the catalogue reads: D1163 Jam-making spoon ” Mascot ” ; J. Whitehouse & Co. Ltd., Mascot Works, Church Road, Tarring, Worthing, Sussex.
No image of item D1163 is shown in the catalogue. Do you have a photograph of the Mascot jam making spoon, and would allow me to use it here (with credit)? My contact details are at the foot of this page.
We learn from The Kitchen section description in the catalogue that:
Great changes have been made in the last thirty years, in the amenities available for the kitchen, and improvements are still continuing. Here, in a composite kitchen, are shown a range of cooking and heating appliances and a large number of modern kitchen appliances designed to assist the housewife.
Source: Festival of Britain Land Travelling Exhibition catalogue and guide. Attribution: Contains public sector information licensed under the Open Government Licence v2.0. HMSO OGL License.
I’m unsure how the Mascot jam-making spoon would have shaped up in assisting the housewife of the time. Perhaps it had an integrated thermometer?
The Mascot Works sweet factory – as an employer in Tarring
Looking through the Bygone Worthing private Facebook group and the many posts about J. Whitehouse & Co Ltd, it is clear to me that this company was an employer of some importance in this immediate area of Tarring in Worthing.
At the time (until the Mascot Works sweet factory closed in the early 1960s), there was relatively little car ownership in the UK, which may have affected the mobility of people seeking work. We learn from the Bygone Worthing Facebook group’s comments and photographic evidence of employees at the factory that quite a few Tarring residents worked for J. Whitehouse & Co Ltd.
Bygone Worthing private Facebook group. Use their Facebook search facility.
Appeal for information and photographs
If you notice any errors in this post, I would be very grateful if you could let me know.
If you have any photographs relating to the Mascot Works and would allow me to use them (with credit) on this website, I would be most grateful.
You can comment on this post. Perhaps you know someone who worked at the Mascot Works? I would be delighted to hear your story.
If you prefer, you can contact me using my Contact Page on this website.
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