This post is about adding adding extra links in bio on X (previously known as Twitter) and to other social media platforms like Instagram, Facebook Page and your YouTube channel. I won’t discuss the options of how to add these links. Instead, I’ll explain one popular way for adding extra links in bio and an option for a landing page on your website – that you may not have considered.
- Extra links in bio on X (Twitter)
- Extra links in bio on your Facebook Page
- Extra links in bio on Instagram
- Extra links in bio on your YouTube channel
- Using Linktree to add extra links in bio on X account
- Another approach – A landing page on your website
- What's the best approach for you?
- Be consistent in your approach
- What else could you do if you use a website landing page?
- Extra benefits of having a website landing page
You can click or touch the screenshots below to see lager images.
Extra links in bio on X (Twitter)
We’ll first talk about Twitter, now known as X.
X is one of the most restrictive social media platforms for links, as they only let you have one external link to other platforms.
See the associated screenshot with an annotated explanation.
Before we discuss options for dealing with the policy of not letting you have extra links in bio on X and how you can get around this, let’s talk about other social media platforms that are more generous in the amount of external links they let you have.
Extra links in bio on your Facebook Page
At the moment Facebook is good at letting you have extra bio links. These links show up immediately to other Facebook users when logged into their own Facebook account.
The associated screenshot shows what South Coast View’s Facebook Page looks like to others.
Extra links in bio on Instagram
At the moment, Instagram allows you to have up to 5 links in your bio.
This is how my extra links appear on Instagram
At the foot of the associated Instagram image screenshot of my account, you will notice a link, which Instagram calls Link in bio. To the right of the link +2 is shown, which means there are two other links to view.
The first Instagram link in bio shows a link to a social media landing page on South Coast View’s website. To see the other social links, we need to click or touch the link, which is highlighted in blue.
Clicking or touching this link opens up a pop-up overlay showing extra links to my X (Twitter) account and Facebook Page account.
At the time of publishing this post, Instagram allows you to have up to five links.
Extra links in bio on your YouTube channel
At the time of publishing this post, YouTube lets you have an unlimited number of links.
This associated screenshot of my YouTube channel’s home page has one link to South Coast View’s website, followed by the wording and 4 more links.
Clicking or touching the link opens up a pop-up overlay showing extra links. This pop-up is shown in the associated screenshot.
An alternative way of accessing these extra links is to click or touch the channel description, which shows an angle bracket (>) to let you know there is more to read.
YouTube used to have a separate tab called Channels, which they removed in late 2023
Using Linktree to add extra links in bio on X account
By signing up for a Linktree account, you can create a link to a landing page on Linktree from where you can have extra links in bio.
I have produced a mock-up example (in the associated image) which shows how your Linktree might look.
Once you have claimed your unique web address and populated it with the links you need, you can add the web address obtained from Linktree to your X account.
Your X account home page would then show this one link that X allow. Visitors can click through to your Linktree and see all your extra links in bio on x.
Disclaimer: I haven’t used Linktree because, for me, there is a better approach outlined below. Please note that the above link to Linktree is not an affiliate link.
Another approach – A landing page on your website
If you already have your domain name and website, I would suggest that the best option for you could be a dedicated landing page on your website.
You would create a page (not a post) on your website, naming it something like Social Media Links.
The screenshot above shows what the social media links landing page looks like on this website.
To keep it simple, I have chosen to show my social media links as plain text. You could, if you wish, customise these links to show as buttons.
As my landing page is specifically for visitors arriving from any of my social media platforms, I have added a Browse articles by subject section. If visitors see a subject they are interested in, they can click through, and view a list of posts that only cover that subject.
What’s the best approach for you?
If you have a Twitter (X) account and no website, I would choose the Linktree approach, as outlined above. Linktree has free and paid-for plans.
If you have a Twitter (X) account and a website and are familiar with basic website design, I would choose a dedicated landing page on your website with your social media links. Once your social media page has been created on your website, add the page address to your X account. Clicking on this bio link will then show your extra links in bio on X.
Be consistent in your approach
For those social media channels such as Instagram, Facebook and YouTube that allow you to have more than one external link, I would add these, even though they are hidden on the first visitor view. For your visible link, I would add either your Linktree link in the bio or the web address of your landing page if you can create a landing page on your website.
What else could you do if you use a website landing page?
While it’s a good idea to keep landing pages fairly simple, on your landing page you could direct visitors to your latest blog post. Let’s say you posted on your Facebook Page and added a link to your website blog post.
However, you did not post about the same subject on your X account. Visitors who come to your website from your X account would see the reference to your latest website post even though they may not have visited your Facebook Page.
You could also, as shown in the screenshot of my website landing page above, add all your subjects as links. If you are using a website content management system like WordPress, you can easily achieve this by using tags. In other words, each of your website posts has a tag assigned. You can see an example of this at the top of this post, where I have assigned the tag Computers and Internet to this post.
Extra benefits of having a website landing page
Interestingly, I’ve noticed that most of the X, YouTube, Instagram and Facebook channels I follow do not have a website. It’s not that difficult or expensive to have a website. You would need to budget some £20 per year for a domain name and less than £10 per month for decent web hosting.
Many social media creators don’t have a website
As most of the social media channels I follow use these platforms for their main content, a website could have a supporting role for their social media platform or platforms.
In other words, a website could have basic information such as who they are, what they do, contact details and perhaps a section of embedded social media posts.
The associated screenshot shows how I display my embedded social media posts on South Coast View’s website. You can see how the embedded social feeds like on this website.
A website let’s you track visitors from social media
Another benefit of having a landing page on your website is the ability to track visitors who have arrived from your social media platforms. These visits will show up as referrers in your website statistics.
Get more visitors to your website
With the extra links in bio on X and other social media channels, you can generate more visits to your website and your other social media platforms.
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